ECO 2013 Chapter Notes - Chapter 1: Normative Economics, Opportunity Cost

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Economics: the study of how people manage resources. In economics resources are more than just cash and gold. They include time, ideas, technology, job experience, and personal relationships. It is divided into two branches, micro and macro. Microeconomics: study of how individuals and firms manage resources. Macroeconomics: study of the economy on a regional, national, or international scale: economics starts with the idea that people compare the choices available to them and purposefully behave in ways that will best achieve their goals. Rational behavior: when people make choices to achieve their goals in the most effective way possible. Opportunity cost: equal to the value of what you have to give up in order to get pass in order to take your first choice. Marginal decision making: describes the idea that rational people compare the additional benefits of a choice against the additional costs, without considering related benefits and costs of past choices.

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