WRIT 107T Chapter Notes - Chapter 8: Pathos, Internal Consistency
Document Summary
Graves & graves chapter 8: writing winning proposals. Come from content that is carefully and thoughtfully analyzed. Display courage and daring to sell the solution they propose. Make plain the benefits of this solution over the other possibilities. Build persuasive cases for the desirability of their solutions and the teams that will implement these solutions. Usually written by a division within a company to persuade management to approve an idea/project. Submitted in response to published requests for proposals (rfps) or specifications. Specify certain requirements that need to be included in the solution, but also leave a lot of room for various approaches to the solution. Come from an individual/company that has identified a problem and devised a solution that the proposal presents. Goal: convince the reader that the problem exists and is serious enough to warrant a solution. Indicate that an organization intends to engage only one company to supply a product or service.
