COMM 212 Lecture Notes - Lecture 2: Seneca College, Letter Case, Cover Letter
23 Jan 2017
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Document Summary
A business document that suggests a method for solving a problem or seeks approval for a plan. The direct approach is most commonly used (but may be informal) The goal is to persuade readers to follow or approve of a request for action, business, or funding and to agree to the development of the plans. Done in order to implement a plan. Proposals are sent to potential clients or customers outside the organization (external proposal) Most proposals are written in response to a request for proposals (rfp) External proposals can also be formal or informal. They seek to create new business and generate income: Unsolicited (must convince the reader that a need or problem exists) Introduction: overview of the proposal, scope, qualifications, start and completion dates, previous work completed (positive associations your company has had with the client) Proposal, method, schedule: this section details your solution to the problem: Feasibility of the proposed method for solving the problem.
