MGT 103 Chapter 2: Selling Strategic Directions

• School: UCSD
• Department: Rady School of Management
• Course: MGT 103
• Professor: Campbell

Document Summary

Asking an organization where it is at the present time involves identifying its (1) competencies. The answer involves an assessment of the organization"s core competencies, which are its special capabilities (skills, technologies, and resources) that distinguish it from other organizations and provide customer value that can lead to success. Competencies should be distinctive enough to provide a competitive advantage: a unique strength relative to competitors that provides superior returns, often based on quality, time, cost or innovation. (2) customers. Strategy must provide genuine value to customers to ensure that they have a satisfying experience. In today"s global marketplace, distinctions among competitors are increasingly blurred (3) competitors. Knowing where the organization is at the present time enables managers to set a direction for the firm and allocate resources to move in that direction. Purpose is to determine which sbu or offering generates cash and which one requires cash to fund the organization"s growth opportunities.