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Textbook Notes for Rady School of Management at University of California - San Diego (UCSD)

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UCSDMGT 103CampbellSpring

MGT 103 Chapter Notes - Chapter 1-2: Customer Relationship Management, Social Cost, Privately Held Company

OC6355653 Page
12 Apr 2018
0
Process requires involvement and commitment of managers and employees throughout organization and a growing application of information, communication,
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UCSDMGT 103CampbellSpring

MGT 103 Chapter Notes - Chapter A: Marketing Plan, Business Plan, Plans

OC6355652 Page
12 Apr 2018
0
Marketing plan: road map for the marketing actions of an organization for a specified future time period. Specific format for a marketing plan for an o
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UCSDMGT 103CampbellSpring

MGT 103 Chapter Notes - Chapter 1: Relationship Marketing, Marketing Mix, Market Orientation

OC6355653 Page
12 Apr 2018
0
Because the organization can"t satisfy all consumer needs, it must concentrate its efforts on certain needs of a specific group of potential consumers.
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UCSDMGT 181BuchananSpring

MGT 181 Chapter Notes - Chapter 10: Sunk Costs, Cash Flow, Opportunity Cost

OC240945010 Page
6 May 2019
0
The difference between a firm"s future cash flows with a project and those without the project. The incremental cash flows for a project evaluation con
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UCSDMGT 103CampbellSpring

MGT 103 Chapter 2: Selling Strategic Directions

OC6355652 Page
12 Apr 2018
0
Asking an organization where it is at the present time involves identifying its (1) competencies. The answer involves an assessment of the organization
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UCSDMGT 103CampbellSpring

MGT 103 Chapter Notes - Chapter 2: Strategic Business Unit, Marketing Performance Measurement And Management

OC6355653 Page
12 Apr 2018
0
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UCSDMGT 181BuchananSpring

MGT 181 Chapter Notes - Chapter 8: Preferred Stock, Common Stock, Ask Price

OC24094506 Page
6 May 2019
0
The price of a stock today is equal to the pv of all future dividends. But dividends can be given into perpetuity . Preferred stock has zero growth so
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UCSDMGT 103EhrichWinter

MGT 103 Chapter Notes - Chapter 10-17: Wireless Router, Electric Toothbrush, Market Price

OC225685417 Page
31 Oct 2017
0
Tangible attributes that five senses can perceive. Intangible attributes consisting of its delivery or warranties and body more abstract concepts. Inta
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UCSDMGT 103CampbellSpring

MGT 103 Chapter Notes - Chapter 2: Market Segmentation, Marketing Mix, Swot Analysis

OC6355653 Page
12 Apr 2018
0
Strategic marketing process: an organization allocates its marketing mix resources to reach its target markets. This process is divided into three phas
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UCSDMGT 172Kathleen HedgesFall

MGT 172 Chapter 1: Chapter 1_ Modern Project Management

OC23885282 Page
27 Jan 2019
0
A project is a temporary endeavor undertaken to create a unique product, service, or result. A defined life span with a beginning and an end. Usually t
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UCSDMGT 181BuchananSpring

MGT 181 Chapter Notes - Chapter 14: Risk-Free Interest Rate, Net Present Value, Cash Flow

OC24094504 Page
5 Jun 2019
0
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UCSDMGT 181BuchananSpring

MGT 181 Chapter Notes - Chapter 1: Sole Proprietorship, Capital Structure, Cash Flow

OC24094505 Page
11 Apr 2019
0
In charge of the financial decisions that the company makes. An employee of the firm rather than an owner (stockholder) Coordinates the controller"s of
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