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Textbook Notes for Rady School of Management at University of California - San Diego (UCSD)


UCSDMGT 103CampbellSpring

MGT 103 Chapter Notes - Chapter A: Marketing Plan, Business Plan, Plans

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Marketing plan: road map for the marketing actions of an organization for a specified future time period. Specific format for a marketing plan for an o
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UCSDMGT 103CampbellSpring

MGT 103 Chapter Notes - Chapter 1-2: Customer Relationship Management, Social Cost, Privately Held Company

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Process requires involvement and commitment of managers and employees throughout organization and a growing application of information, communication,
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UCSDMGT 103CampbellSpring

MGT 103 Chapter Notes - Chapter 1: Relationship Marketing, Marketing Mix, Market Orientation

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Because the organization can"t satisfy all consumer needs, it must concentrate its efforts on certain needs of a specific group of potential consumers.
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UCSDMGT 103CampbellSpring

MGT 103 Chapter 2: Selling Strategic Directions

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Asking an organization where it is at the present time involves identifying its (1) competencies. The answer involves an assessment of the organization
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UCSDMGT 103CampbellSpring

MGT 103 Chapter Notes - Chapter 2: Strategic Business Unit, Marketing Performance Measurement And Management

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UCSDMGT 103CampbellSpring

MGT 103 Chapter Notes - Chapter 2: Market Segmentation, Marketing Mix, Swot Analysis

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Strategic marketing process: an organization allocates its marketing mix resources to reach its target markets. This process is divided into three phas
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UCSDMGT 172Kathleen HedgesFall

MGT 172 Chapter 1: Chapter 1_ Modern Project Management

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A project is a temporary endeavor undertaken to create a unique product, service, or result. A defined life span with a beginning and an end. Usually t
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UCSDMGT 103CampbellSpring

MGT 103 Chapter Notes - Chapter 1: List Of Pepsi Variations, Pepsi Next, Pepsis

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Chapter 1: creating customer relationships and value through marketing. Marketing affects all individuals, all organizations, all industries, and all c
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UCSDMGT 5Wade LindenbergerFall

MGT 5 Chapter Notes - Chapter 5: Fixed Cost, Variable Cost, Contribution Margin

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Lo 1: explain variable, fixed, and mixed costs and the relevant range. Cost behavior analysis: study of how specific costs respond to changes in the le
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UCSDMGT 5Wade LindenbergerFall

MGT 5 Chapter Notes - Chapter 6: Contribution Margin, Net Income, Operating Leverage

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Contribution margin: amount of revenue remaining after deducting variable costs. Cost includes manufacturing costs plus selling and administrative expe
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UCSDMGT 5Wade LindenbergerFall

MGT 5 Chapter Notes - Chapter 4: Direct Labor Cost, Cost Driver

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UCSDMGT 5Wade LindenbergerFall

MGT 5 Chapter Notes - Chapter 10: Budget, Variable Cost

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Lo 1: describe budgetary control and static budget reports. Budget reports: compares actual results with planned objectives, helps firms control budget
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