FINC311 Chapter Notes - Chapter 1: Quick Look, Limited Liability, Public Limited Company
13 Feb 2018
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Document Summary
Marketers work with budgets and need to understand how to get greatest payoff from marketing expenditures and programs. Finance is vital in marketing research, design of marketing and distribution channels and product pricing. Accountants often required to make financial decisions. Management employees expected to have strong understanding of how job affects profitability. Financial management function is usually associated with top officer of firm -- chief financial officer (cfo) or vice president of finance. Vice president of finance coordinates the activities of the treasurer and controller. Controller"s office handles cost and financial accounting, tax payments and management information systems. Treasurer"s office is responsible for managing firm"s cash and credit, its financial planning and its capital expenditures. Process of planning and managing a firm"s long term investments. Financial manager tries to identify investment opportunities that are worth more to the firm than they cost to acquire. Refers to specific mixture of long-term debt and equity the firm uses to finance its operations.
