Mar 3231 Chapter Notes - Chapter 1: Corporate Social Responsibility, Intertype Corporation, Supply Chain
2 Jun 2018
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Intro To Retail: Ch 1 Notes
-average life of SNP 500 company is 10 years
-omnichannel- being able to buy anywhere at anytime
Retailing
The set of business activities that adds value to the products and services sold to consumers
for their personal or family use.
Supply chain
A set of firms that make and deliver goods and services to consumers.
Steps of Supply Chain
Manufacturing, wholesaler, retailer, consumer
Wholesalers
Businesses that buy large quantities of goods from manufacturers, store the goods, and then
resell them to retailer other businesses.
Vertical Integration
A firm performs more than one set of activities in the channel, as occurs when a retailer
engages in wholesaling activities by operating its own distribution centers to supply it stores.
Backward integration
Arises when a retailer performs some wholesaling and manufacturing activities.
Forward integration
Occurs when a manufacturer undertakes retailing and wholesaling activities
How do retailers create value?
Providing assortments, breaking bulk, holding inventory, providing services, increasing the
value of Products and Services.
Providing assortments
Enables customers to choose from a wide selection of products, brands, sizes and prices at
one location.
Breaking bulk
Offering products in smaller quantities tailored to individual consumers' and households'
consumption patterns.
Holding inventory
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Average life of snp 500 company is 10 years. Omnichannel- being able to buy anywhere at anytime. The set of business activities that adds value to the products and services sold to consumers for their personal or family use. A set of firms that make and deliver goods and services to consumers. Businesses that buy large quantities of goods from manufacturers, store the goods, and then resell them to retailer other businesses. A firm performs more than one set of activities in the channel, as occurs when a retailer engages in wholesaling activities by operating its own distribution centers to supply it stores. Arises when a retailer performs some wholesaling and manufacturing activities. Occurs when a manufacturer undertakes retailing and wholesaling activities. Providing assortments, breaking bulk, holding inventory, providing services, increasing the value of products and services. Enables customers to choose from a wide selection of products, brands, sizes and prices at one location.
