MMC 2604 Chapter Notes - Chapter 1: Media Literacy, James Fallows, Euripides
26 Sep 2016
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Gatekeeper: people who decide what stories are seen and in what order. Selective exposure: where people typically seek messages that correspond to their views/i. Perception is often how we view things, not the truth. We have a responsibility to find critical information based on what you care about. Media literacy: understanding where messages come from/if they"re credible. News has changed because of the instantaneousness (twitter) Typically considered to be from 1000 bce to 1450s. Socrates- believed that written communication devalued intellect of oral. Socratic method-arguments through public conversation/debate, popular in colleges. Began with johannes gutenberg"s printing press in germany, 1450-1500s. Included 3 things needed for a mass-marketed product: Opinions could more easy differentiate from the norm and spread through a community. Lead to more centralize nation-states with an identity. Promoted literacy and learning beyond upper class families. Made communication instantaneous for the first time (no mail needed) Easy for military, business, and political leaders to communicate.
