MMC 3420 Chapter Notes - Chapter 2: Salesforce Marketing Cloud, Marketo, Responsive Web Design
25 Jun 2018
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7 Marketing Technologies Every Company Must Use
Two most important factors in the success of direct marketing campaigns
oGetting the materials in front of the right audience
oOffering them something that the customer values and acts on
Analytics
oWeb analytics programs set up and people who know how to use the data
oGoogle Analytics used on over 80% of small and mid-market websites
Conversion Optimization
oGetting people who come to your website to do what you want them to do as
much as possible
oLeading tools:
Wordstream’s free landing page grader
Optimzely lets you run A/B tests on landing pages
Unbounce can create A/B test landing pages
Ion interactive provides tools for non-programmers to create marketing
apps
Email
oGetting permission to email them additional information and sending only
valuable content
oMailChimp
oConstant Contact
oMarketing automation programs
Search Engine Marketing
oPaid Search Ads and Search Engine Optimization (SEO)
oGoogle AdWords
oBing and Yahoo
oWordStream
oWordtracker
oBrightEdge
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Two most important factors in the success of direct marketing campaigns: getting the materials in front of the right audience, offering them something that the customer values and acts on. Analytics: web analytics programs set up and people who know how to use the data, google analytics used on over 80% of small and mid-market websites. Conversion optimization: getting people who come to your website to do what you want them to do as much as possible, leading tools: Optimzely lets you run a/b tests on landing pages. Unbounce can create a/b test landing pages. Ion interactive provides tools for non-programmers to create marketing apps. Email: getting permission to email them additional information and sending only valuable content, mailchimp, constant contact, marketing automation programs. Search engine marketing: paid search ads and search engine optimization (seo, google adwords, bing and yahoo, wordstream, wordtracker, brightedge.
