IOE 333 Chapter Notes - Chapter 10: Long-Term Memory, Cocktail Party

• School: U of M
• Department: Industrial And Operations Engineering
• Course: IOE 333
• Professor: Clive D'Souza

Document Summary

Salience: bottom-up processing of allocating attention to influence attentional capture, attention capture: when the environment directs attention (ex: car horn, some events may not be noticed: i. Consequence of selective attention is perception, which involves extracting meaning from an array (visual) or sequence (auditory) of information processed by the senses and then filtered and perceived. Cocktail party effect: meaning extracted (perception) without attention, someone saying our name at a party. Focus on one task for a continuous amount of time.