PSYCH 111 Chapter Notes - Chapter 13: Murder Of Kitty Genovese, Groupthink, Role Conflict
13 Apr 2017
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Social psychology - examines the influence of social processes on the way people think, feel, and behave. Attitudes - positive or negative evaluation of a person, object, or concept. Gun owners shoot themselves more often than they shoot thieves ) Accessibility - how often one thinks about it, or how quickly it comes to mind. Durability - if it lasts over time. Impact - if it impacts behavior or thoughts. Lapiere study - attitudes do not necessarily determine/predict our behavior. Attitudes influence behavior more strongly when the counteracting situational factors are weak (ex. Easier to say no and turn someone away when they are not in front of you) Attitudes influence behavior more greatly when we are aware of them and when they are strongly held. General attitudes predict general behaviors and specific attitudes predict specific behaviors. Persuasion - the deliberate effort to change or impact one"s attitude.
