PSYC 101 Chapter Notes - Chapter 10: Exponential Decay, Neurogenesis, Sketchpad
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Encoding: attention, focusing awareness onto something, 1st step towards memory & learning, di(cid:448)ided atte(cid:374)tio(cid:374) = (cid:373)e(cid:373)ory e(cid:374)(cid:272)odi(cid:374)g, multi-tasking is shifting attention between tasks (people who claim to be good at it are. Dual encoding theory memory is enhanced by forming both visual and semantic codes (two ways for retrieval: motivation to remember: with an increase in the relevance of the information to a person, mtr and this enriched encoding. Storage: sensory memory, preserves information in its original form for a very brief time, duration: 1-4s, capacity: large, significance: gives you additional time to recognize stimuli, short-term & working memory. Retrieval cues are stimuli that help access memory. Tip of the tongue phenomenon temporary inability to remember something you know (with the feeling of it being just out of reach) Context cues aid retrieval by putting the person in the context of the situation to recall info. Misinformation effect when recall of an event is altered by misleading post-event info.
