SOCI 101 Chapter Notes - Chapter 2.1-2.3: Cultural Relativism, Mass Media, Ethnocentrism
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2. 1 what is culture: culture the language, beliefs, values, norms, behaviors, and material objects that are passed down from one generation to the next. Material culture jewelry, art, buildings, weapons, machines, eating utensils, hairstyles. Nonmaterial culture a groups ways of thinking and doing (beliefs, values, and other assumptions about the world, language, gestures) High culture (cid:272)ultu(cid:396)al patte(cid:396)(cid:374)s that disti(cid:374)guish so(cid:272)iet(cid:455)"s elite. Popular culture cultural patterns that are widespread among a population. Mass media: how popular culture has spread across us. Influence of celebrities: body images, clothing, people are more likely to buy or use a product based on a celebrity endorsement. Subculture (cid:272)ultu(cid:396)al patte(cid:396)(cid:374)s that set apa(cid:396)t so(cid:373)e seg(cid:373)e(cid:374)t of a so(cid:272)iet(cid:455)"s population. People can participate in many subcultures at once or change subcultures over the course of their lives. Counterculture cultural patterns that oppose those widely accepted in society. Hippie movement of 1960s: rejected mainstream individualistic society for communal living. Culture is changing/shapes how we think and feel.