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Textbook Notes for Marketing at University of San Diego (USD)

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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter 4: Managing Marketing Info to Gain Customer Insights Notes

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Big data huge & complex data sets generated by sophisticated info generation, collection, storage, & analysis technologies. Customer insights fresh mkt
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 15: Public Relations, Investor Relations, Polskie Radio Program Iii

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Mktg 300: chapter 15 advertising and public relations notes. Abbreviations: - change; comp - company; mktg - marketing; cr - customer relationships. Ad
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 14: Integrated Marketing Communications

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Abbreviations: - change; comp - company; mktg - marketing; cr - customer relationships. Places: 1) broadcast 2) print (trade pub) 3) website 4) social
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 11: Iphone 7, Price Discrimination, Accounts Receivable

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Abbreviations: - change; comp - company; mktg - marketing; g/s - goods & services; p/s - products & services. Market-skimming pricing (price skimming)
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter 8: Products, Services, and Brands Notes

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Product anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need -- key element in mar
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 6: E-Procurement, Extranet, Reverse Auction

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Business buying process business buyers determine which p/s their org needs to purchase & then find, evaluate, and choose among alternative suppliers a
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 13: The Home Depot, Dollar Tree, Direct Marketing

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Retailing all activities involved in selling g/s directly to final customers for their personal, nonbusiness use. Retailer business whose sales come pr
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter 7: Customer-Driven Marketing Strategy Notes

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Market segmentation dividing a market into smaller segments of buyers w/ distinct needs, characteristics, or behaviors that might require separate mark
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 17: Retail, Phishing, Direct Response Television

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Abbreviations: - change; comp - company; mktg - marketing; cr - customer relationships; lr - long run. Mktg 300: chapter 17 direct and digital marketin
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 9: Business Casual, Consumer Product Safety Act, Weight Watchers

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New product development strategy (cid:314) development of original products, product improvements, product modifications, and new brands through the fi
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 10: Nordstrom, Experience Curve Effects, Whole Foods Market

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Abbreviations: - change; comp - company; mktg - marketing; g/s - goods & services; p/s - products & services. Price amount of money charged for a produ
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 12: Clayton Antitrust Act, Disintermediation, Hulu

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Supply chain upstream (away from customer: suppliers to manufacturers) & downstream (towards customer) Value delivery network network composed of the c
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