ACC 310F Chapter Notes - Chapter 2: Cupcake, Contribution Margin, Variable Cost

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9 Feb 2017
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Break even volume is the sales volume at which profit equals zero. The line for total costs plots the sum of fixed costs and variable costs. Point a shows where the total costs line intercepts the y-axis. When there are no sales, revenue = 0, and total costs = fixed costs. As sales volume increases, total costs increase proportionally due to the variable costs associated with making and selling products. The firm makes zero profit, meaning revenue. If sales dip belows this level, then it is a loss of profit. If total cost line is steeper than revenue line, then the two lines would never meet and profit will always be negative. In the contribution and profit graph, we can directly plot contribution margin and profit. When sales volume is 0, the firm incurs a loss equal to its fixed costs.

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