ADV 318J Chapter Notes - Chapter 3: Capitalism Ii, A.D. Vision, Claude Hopkins
Document Summary
First, understand that ads are part of their times. Great advertising uses the contemporary culture to its advantage. We can usually best see the workings of culture at a distance, understanding your culture at the moment, in the present. Industrial revolution a major change in western society beginning in the mid-18th century and marked by a rapid change from an agricultural to an industrial economy. The industrial revolution took western societies away from household self-sufficiency as a method of fulfilling material needs to dependency on a marketplace as a way of life. Industrial revolution was a basic force behind the rapid increase in mass-produced goods that required stimulation of demand something that advertising can sometimes be good at. Finally, rapid population growth and urbanization began taking place in the 1800s. From 1830 to 1860, the population of the united states nearly tripled, from 12. 8 million to 31. 4 million.
