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Textbook Notes for Dr. Pounders

UT-AUSTINADV 319Dr. PoundersFall

ADV 319 Chapter Notes - Chapter 12: Consumer Confidence, Materialism, Social Mobility

OC25157882 Page
3 Dec 2018
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Consumer demand for goods + services depends on ability + willingness to buy. Demand for necessities = stable over time but we postpone/eliminate expen
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UT-AUSTINADV 319Dr. PoundersFall

ADV 319 Chapter Notes - Chapter 11: Reference Group, Online Community, Homophily

OC25157885 Page
31 Oct 2018
0
Social identity theory: each of us have several selves that relate to groups. We favor others that share the same identity. Minimal group paradigm: peo
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