MKT 337 Chapter Notes - Chapter 10: Durable Good, Marketing Mix, Swot Analysis
Document Summary
Product: a good, service, or idea consisting of bundle of tangible and intangible attributes that satisfies consumers" needs and is received in exchange for money or something else of value. A look at goods, services, and ideas. Nondurable good: an item consumed in one or a few uses, such as food products and fuel. Durable good: is one that usually lasts over many uses, such as appliances, cars, and mobile phones. Services: intangible activities or benefits than an organization produces to satisfy consumers" needs in exchange for money or something else of value. Idea: thought that leads to an action such as a concept for a new invention to getting people out to vote. Product: includes not only physical goods but services and ideas as well. Consumer products: are products purchased by the ultimate consumer. Business products: are products that organizations buy that assist in providing other products for resale. 4 types of consumer products differ in the following.
