ENTP 3301 Chapter Notes - Chapter 5: Entp, Competitor Analysis, Energy Bar
9 Sep 2016
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Industry analysis business research that focuses on the potential of an industry. Industry group of firms producing a similar product or service. Competitor analysis detailed evaluation of a firm"s competitors. Position: company level relative to competitors, product/service level difference in what they are providing. Environmental trends economic trends, social trends, technological advances, political changes. Business trends not environmental trends: exm. Other firms in another industry benefit from outsource manufacturing: exm. Five forces that determine the industry"s profitability: the threat for substitutes. Offer alternatives benefits: the entry of new competitors. Barriers to entry condition that creates a disincentive way for a new firm to enter an industry. Economies of scale mass producing a product results in average cost. Getting a spot at walmart to sell product. Government and legal barriers: rivalry among existing firms. Four factors that determine nature and intensity of the rivalry among existing firms. Level of fixed costs: the bargaining power of suppliers.
