ENTP 3301 Chapter Notes - Chapter 4: Entp, Gross Margin, Operations Plan
Document Summary
Worked on business plan for more than an hour. Written narrative typically 25 to 35 pages long that describes what a new business intends to accomplish and how it intends to accomplish it. Internal reason: forces founders to systematically think through each aspect of their new venture. External reason: communicates the merits of a new venture to outsiders, such as investors and bankers. A firm"s employees: articulates the vision and future plans of a firm. Investors and other external stakeholders: realistic and not overconfident, validate feasibility, disclose all resource limitations. Structure of business plan: conventional, basic, red flags. Founders with none of their own money at risk. Sloppiness in any area: sense of anticipation and excitement about new possibilities. Content of the business plan: clear and concise info on important aspects, 25 35 pages, spelling and grammar, how much money the company needed, what the money was going to be used for, contact information.