ENTP 3301 Chapter Notes - Chapter 3: Entp, Target Market, Key Management
9 Sep 2016
School
Department
Course
Professor
Document Summary
Sticks, marbles, items and act the item and guess the word. Worked full time but kept asking people if the concept was good. Presented at new york toy fair and now its success. Process of determining if a business idea is viable: 1. Testing the feasibility of the idea: 3. Assessment of the overall appeal of the product or service being proposed. Is it something consumers will get excited about: concept test showing preliminary description of a product or service idea, called a concept statement. Description of product positioning compared to competitors. Brief description of the company"s management team: short survey attached to concept statement. Product/service demand: determine if there is a demand. Buying intentions survey instrument that is used to gauge customer interest in product or service. Library, internet and gumshoe research look for evidence that there is a need: 2.
