CMST 240 Chapter Notes - Chapter 7: Analogy, Hasty Generalization, Ad Hominem
Document Summary
Persuasion- involving some measure of change in attitudes and/or behaviors- intentional: receiver oriented- how receivers process and are in uenced by information. Target audience- group of people you are most interested in in uencing during the presentation. Types of persuasive persuasion: questions of fact. Topical pattern is best: questions of value. Topical pattern is best: questions of policy. Monroe"s motivational sequence: attention (introduction, need ( rst point)- why change is needed, satisfaction (second point)- solution to the problem, visualization (third point)- bene ts, action (conclusion) Reasoning- way people draw conclusions from the available information and evidence. Four methods of reasoning: casual- cause and effect, analogical- conclude based on comparisons. Thursday, february 15, 2018: speci c instance- speci c facts to draw broad conclusions, principle- apply a principal to arrive at a speci c conclusion. Fallacy- errors in reasoning: eight types: Mistaken cause- rst had to cause second. Invalid analogy- making similarities when there are none.
