PBRL 270 Chapter Notes - Chapter 4: Abs-Cbn Cable Channels, Root Mean Square

• School: UTK
• Department: Public Relations
• Course: PBRL 270
• Professor: Candace L.White

Document Summary

In the beginning the primary objectives of a pr department were promotion and publicity: now strategic communication with publics, based on research, and two way communication. Mixed organic/mechanical- pr often involved in policy making processes: authority and power of pr department high. To gain and maintain a seat at the management table should be an ongoing goal of. Having in uence in the company is based on four factors: perception of value by top management, practitioners taking on the managerial role, reporting to the ceo, years of professional experience. Three top attributes of excellent pr managers were: strategic decision-making capability, ability to solve problems and produce results, communication knowledge and expertise. Areas often overseen: marketing, corporate affairs, executive communications, employee communications, communications for various business units. Friday, september 29, 2017: little or no direct authority, indirectly in uence the work of others through suggestions, recommendations, and advice.