CMST-1500 Chapter Notes - Chapter 16: Comparative Advantage
23 Aug 2018
School
Department
Course
Professor
Document Summary
Persuasion is the process of creating, reinforcing, or changing people"s beliefs or actions. There must be a disagreement for persuasion. Have a realistic sense of what you can accomplish. Persuasion is not what a speaker does to an audience but rather what a speaker does with an audience. Persuasive speech as a mental dialogue with your audience: must anticipate possible objections and answer them in your speech. The portion of the whole audience that the speaker most wants to persuade. A question about the truth or falsify of an assertion. Speaker acts as an advocate for his or her point of view. A questions about the worth, rightness, morality, and so forth of an idea or action. Value judgements: judgements based on a person"s belief about what is right or wrong, good or bad, moral or immoral, proper or improper, fair or unfair. It is not simply matters of personal opinion or whim.
