NRSG 121 Lecture Notes - Lecture 4: Crisis Management, Independent Business, Throughput
Document Summary
The management of channel conflict involves three tasks: (1) detecting channel conflict, (2) appraising the effects of conflict, and (3) resolving the conflict. The chapter then goes on to define the five types of power and their definitions. The definition of the various roles played by channel members are described and the chapter delineates each role for a channel member in the process. The chapter ends reviewing the communication process for channel members and how the behavioral differences within the channel inhibits the communication process. Chapter topics: the marketing channel as a social system, conflict in the marketing channel, power in the marketing channel, role in the marketing channel, communication processes in the marketing channel. Social system: the system generated by any process of interaction on the sociocultural level between two or more actors. The actor is either a concrete human individual (a person) or a collectivity.
