BBA220 Lecture Notes - Lecture 6: Pro Forma, Income Statement, Business Plan
8 Jun 2018
School
Department
Course
Professor
WEEK 6
Writing a business Plan:!
-for who is the business plan? Employees or Investors?!
-Structure: !
-Software packages can help!
-Sense of excitement, confident language, !
-Clear, concise information about all important aspects!
-10-35 pages!
-3 different types: !
-summary business plan, 10-15 p!
-Full Business plan 15-35 p!
-Operational business plan 40-100 p!
-plan usually change while writing!
-New insights invariably emerged while writing!
Poor business plans:#
$- founders with none of their money at risk!
$- poorly cited plan#
$- overly aggressive financial !
$- sloppiness in any area!
Outline:#
1. Executive Summary#
- short overview, very important section of business plan#
2. Industry Analysis#
- Items to include in this section:!
• Industrysize,growthrate,andsalesprojections.!
• Industrystructure.!
• Natureofparticipants.!
• Key success factors.!
• Industrytrends.!
•Long-termprospects!
3. Company Description #
- history, mission statement, products and services, current status, legal status, ownership!
-how to translate the idea into a real business#
4. Market Analysis:!
-market segmentation and target market!
-Buyer behaviour!
-Competitor analysis!
5. The economics of the business_!
-revenue drivers and profit margins!
-Fixed and variable costs!
-Operating levage!
-Start up costs, break even chart and calculations!
6. Marketing plan!
-4 Ps. product, price. Promotion, place !
-Sales process!
-Sales tactics!
7. Design and Development Plan:!
-development, challenge risks, costs, issues, patents, licenses.#
8. Operations Plan!
-general approach to operations, location!
-Facilities equipment, resources, how will the business run back stage?!
find more resources at oneclass.com
find more resources at oneclass.com
