AMB319 Lecture Notes - Lecture 7: Network Performance, Podcast, Television Ratings In Australia
9 Aug 2018
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Document Summary
Although 30% of total tv viewing is on laptop, tablet and mobile. Oztam is the sole provider of peoplemeter ratings (owned by the 3 commercial fta networks) Manages all tv ratings data covering 5 capital cities for fta, and nationally for subscription. Regional tam manages data for fta and stv in regional markets. Currency by which tv is bought, sold and evaluated: used by media buyers, networks and program suppliers; evaluating performance, understanding viewer behaviour, for program development, scheduling, advertising planning. Most common ones = total people, p25-54, grocery buyers, p18-34, p55+ Tv buying process: approx 2 months to complete a 3 week burst (start to finish, r&f = reach and frequency goals, p/op split = peak and off peak, by market: Subscriptive tv (stv: by commercial length: Standard seconds (15,30, 45, 60, 90 or 180 and 240 seconds - called advertorials: different tv options need to play different roles: Main fta = mass reach and talkability.
