PSYC1001 Lecture Notes - Lecture 28: Health Belief Model, Condom, Health Promotion
12 Jun 2018
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CATEGORIES OF HEALTH PSYCHOLOGY
Things we do that make us healthy and vice versa
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Health behaviours
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How to deal with stress, symptoms of stress
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Stress and coping
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E.g. smoking, excessive food intake
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Behaviours can contribute to chronic disease
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Having a chronic illness, whether or not it was caused by behaviour, disturbs out psychology
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Chronic disease
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Society, community, global impact on people's behaviours
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Health promotion and public health
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HEALTH BEHAVIOUR MODELS
Blueprint to understand how to change people's behaviour by understanding what causes their behaviour
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Models of health behaviour
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E.g. Drink driving - thought process: how likely is it that I will get into an accident? Dictate whether
one engages in behaviour
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How likely will this happen to me?
Perceived susceptibility
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If it does happen to me, how bad is it going to be? Scratch on car or kill someone
Perceived seriousness
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Perceived threat
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E.g. Exercising --> immediate result or later result?
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If I do what you are suggesting, change my behaviour, what impact will that have in my life?
Perceived benefits
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Things that are going to interfere in your engagement with behaviour
Perceived barriers
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Outcome expectations
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End point: To understand whether or not they will engage in a particular action - likelihood of action
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All these play a role in determining whether you going to engage in a particular action
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Health belief model
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will I get an STI?
Perceived susceptibility
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Interesting because things change overtime
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HIV Aids - 1980's --> you get STI's, "you die"
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Last 30 years --> pharmaceutical interventions --> drugs that will help people with AIDs live long
lives --> AIDs = less of an impact
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Consequentially, spike in number of new cases of HIVs and AIDs --> people less likely to use condom
due to the decline of perceived seriousness
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How bad will it be if I do?
Perceived seriousness:
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Perceived threat
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Will using condoms prevent STIs?
Perceived benefits
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Outcome expectations
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End point: Understand or predict whether someone will use a condom during sex
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E.g. Using condoms when having sex
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Categories of Health Psychology
Health Behaviour Models
Health Compromising Behaviours
10B - Health Psychology (Vartanian)
Monday, May 14, 2018
10:00 AM
PSYCH 1001 Page 1
Will using condoms prevent STIs?
Embarrassing/uncomfortable
Perceived barriers
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Using numbers to provide information of past research of the quantitative and qualitative effects
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Used initially to improve public health interventions which often come in form of public service announcements (ads
etc.)
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Most ads show terror
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Used to think about what they should do to reduce public health barriers --> by terrorizing
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But what the action should be is to show benefits of not engaging in negative public health behaviour and how to
work around the issues
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Meta-analysis
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People's behavioral intention
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Introduces an additional step to the Health Benefit Model
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E.g. don't accidentally smoke - form an intention to smoke
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Idea in this model is that, in order to carry out a particular behaviour - you have to have the intention to do engage
in behaviour
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What you think about behaviour? Good? Bad?
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Attitude toward behaviour
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People in your social network - what do they encourage or discourage to do?
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Subjective norms
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Confidence and ability to engage in the action
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Can you do it? Do you have the skills to do it?
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Perceived behaviour control
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What predicts those intentions?
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Theory of Planned Behaviour
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Have to have the intention to quit smoking - don't accidentally stop
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Negative: recognise smoking is not good for health
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Positive: connectedness to others, looking cool
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Your attitude about smoking
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Do your friends want you to quit?
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Are you with a group of smokers? Pressure?
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Subjective norms
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Do you have the willpower to quit?
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Perceived behaviour control
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E.g. Quitting smoking
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Meta-analysis of The Planned Behaviour
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PSYCH 1001 Page 2
