MKTG1501 Lecture Notes - Lecture 13: Focus Group, Customer Relationship Management, Structure Mining
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Week 13: a ______ consists of the people, equipment and procedures to gather, sort, analyse and distribute accurate information to marketing decision makers. Answer: a. mis gives staff the information to make decisions. Relationship management system it holds information about all customers and potential customers and their details. The information was collected for a different reason. Answer: d. internal databases usually hold information which was collected for another purpose so the data might not be complete or relevant for current needs. The more information a company can access about its competitors means it can adopt more suitable strategies for that particular product or market. 1: marketing research links the consumer, customer and public to the marketer a. Links the marketer with all of the relevant people. Define the problem, develop research plan, implement plan, survey participants. Define the problem, develop research plan, implement plan, report findings. Define research plan, develop the problem, survey the participants, report findings.
