🏷️ LIMITED TIME OFFER: GET 20% OFF GRADE+ YEARLY SUBSCRIPTION →
Log in
HomeTextbook Notes300,000CA170,000

MKT 500 Chapter Notes - Chapter 1: Decision Support System, Marketing Intelligence, Marketing Effectiveness

57 views3 pages
carminedog937
16 Sep 2012
School
Ryerson University
Department
Marketing
Course
MKT 500
Professor
Helene Moore

For unlimited access to Textbook Notes, a Class+ subscription is required.

Document Summary

The purpose of marketing research: managers must have information not only about the customer, but also about how to deliver value to the customer. The right marketing strategy : consists of selecting a target market and designing the mix to satisfy the needs and wants of the target market, and to it more quicker than the competition. What is marketing research: the process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem. Market research : refers to applying marketing research to a specific market area. Includes: market intelligence and survey research, competitive intelligence, data mining, insight, and knowledge management. Marketing information system: structure consisting of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute timely, and accurate information to marketing decision makers. The professional marketing research society (pmrs), canadian association of market.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents

MKT 500
Final Exam
Study Guide
MKT 500 Study Guide - Final Guide: Decision Support System, Royal Irish Academy, Marketing Intelligence
carminedog937
MKT 500
Final Exam
Study Guide
MKT 500 Study Guide - Knowledge Management, Marketing Intelligence, Decision Support System
greymanatee889
MKT 500 Lecture Notes - Lecture 1: Decision Support System, Marketing Effectiveness, Customer Relationship Management
lilacfrog317

Related Questions

Explain the importance of customer relationship management in
marketing.

Which of the following statements about market research is true?

a. It is involved in some phases of the information management process.
b. It is just for large organizations with deep pockets
c. It is the process of gathering and interpreting data for use in developing, implementing, and monitoring a firm's marketing plans.
d. It is a non-essential activity that takes a single form.

Which of the following statements regarding direct marketing is most accurate?
 
a)Many customers believe direct marketing saves time, is entertaining, and offers privacy.
 
b)Direct selling provides less customer service than direct response marketing.
 
c)Although direct marketing usually saves customers time, it does not usually save customers money.
 
d)Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.
 
e)Although direct marketing can save consumers time and money, the process is labor-intensive and not very much fun.