AMB319 Lecture Notes - Lecture 11: Pie Chart, Frequency Distribution
9 Aug 2018
School
Course
Professor
Document Summary
Media budget: the budget dictates the type of media used, budgets can be developed in many ways: Based on competition: must be allocated or apportioned in a reasonable way, geographic allocations must be decided upon. Present in a pie chart with justification of allocation: allocations per each media group must also be considered. Must achieve balance and be practical in your budgeting. Use a pie chart with justification: decisions must be justified and explained. Increase in consumer interest in attending a supercars event. Increase in awareness among target market: reviews generally include, tarp"s (panned vs. bought, highlight variance plus actions taken to address under-achievement, reach, frequency and frequency distribution (vs. planned targets, cost per response data or similar, tv: Booked vs. appeared spots and tarp"s (for fta/stv)
