102261 Lecture Notes - Lecture 1: Pinterest, Semiotics, Linkedin
30 Jun 2018
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102261 - Graphic Design: Understanding the Principles
Lecture Notes – Student no. 18860519
Week 1 –
What is Graphic Design?
We are communicators.
A graphic designer is a communicator: someone who takes ideas and gives them
visual forms so that others can understand them.
Designers imagery, symbols, type, colour and materials are used to represent the
conveyed ideas organise them in a unified experience to evoke.
Assimilates verbal concepts and gives them form.
“Giving form” is a discipline that integrates knowledge and skills with intuition
applied creatively.
What does a Graphic Designer need to know?
Must understand Semiotics
Define. Semiotics
The Process and Relationships inherent in perception and interpretation of meaning
through visual and verbal material.
Must have expertise the flow of information alphabetic design typography
reading
Analytical and Technical image making to achieve aesthetic cohesion and dynamism
and signify increasing order concepts.
Familiar with psychology and history.
Must know the fundamental uses and power of technology.
EXPERIENCE TALK PRACTICECONSUME
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
A graphic designer is a communicator: someone who takes ideas and gives them visual forms so that others can understand them. Designers imagery, symbols, type, colour and materials are used to represent the conveyed ideas organise them in a unified experience to evoke. Assimilates verbal concepts and gives them form. Giving form is a discipline that integrates knowledge and skills with intuition applied creatively. The process and relationships inherent in perception and interpretation of meaning through visual and verbal material. Must have expertise the flow of information alphabetic design typography. Analytical and technical image making to achieve aesthetic cohesion and dynamism and signify increasing order concepts. Must know the fundamental uses and power of technology. Always take note of other designers" work, exhibitions, online / in real life talks and books. What you"re feeling is as close to the soul as you"ll get.
