COMM 2F00 Lecture Notes - Lecture 2: Comscore, Sixdegrees.Com
2 Jan 2017
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Document Summary
Social network sites: definition, history, and scholarship http://onlinelibrary. wiley. com/store/10. 1111/j. 1083- What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. This can result in connections between individuals that would not other- wise be made. The first recognizable social network site launched in 1997. Sixdegrees. com allowed users to create profiles, list their friends and, beginning in 1998, surf the friends lists. Currently, there are no reliable data regarding how many people use snss, although marketing research indicates that snss are growing in popularity world- wide (comscore, 2007) This growth has prompted many corporations to invest time and money in creating, purchasing, promoting, and advertising snss. At the same time, other companies are blocking their employees from accessing the sites. Additionally, the u. s. military banned soldiers from accessing myspace (frosch, 2007) and the canadian government prohibited employees from.
