HLSC 3P50 Lecture Notes - Lecture 5: Health Education, Health Communication, Usability

• School: Brock University
• Department: Health Sciences
• Course: HLSC 3P50
• Professor: Miya Narushima

Document Summary

Transmission of health related messages and information. To motivate and change beliefs, attitudes and behaviours. Sender (source) message 0 channel receiver outcome (destination) Understanding the audience, the channels and its effects. The content and form of a message can influence audience response. Four basic questions to plan a health communication. Health literacy (cid:862)the ability to access, understand, evaluate and communicate information as a way to pro(cid:373)ote, (cid:373)ai(cid:374)tai(cid:374) a(cid:374)d i(cid:373)prove health i(cid:374) a variety of setti(cid:374)gs a(cid:272)ross the life (cid:272)ourse. (cid:863) Campaigns aim to generate specific effects among a large number of individuals within a specified period of time through an organized set of communication. Techniques used to sell products can be used to sell an idea 4p"s. 12 steps to developing a health communication campaign. Tailored messages to fit the target audience. Variables used for audience analysis: socio demographic- ses, sex, age, geography, behavioural- level of activity, use of services and products, psychological- needs, motivation, self esteem.