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PCUL 1F92 (41)

The Business of Popular Culture: Part 3

3 Pages

Popular Culture
Course Code
Scott Henderson

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PCUL1F92 Section 1: Tuesday, November-8-11 Continued from last lecture… Exam: Short(er) answer definitions – names/key terms. 1-2 paragraph answer. Identify term/relevance to PCUL, example of the term in action. Essay Questions – choice from four/five– critical reflective nature on the course. Revenue Generator • Money to be made from the lifestyle and culture associated with cellphones. • Its utility as a device and its cultural function have become quite separate. Evolution of Cell Phone Ads First ever cell phone ad? ** YouTube Video ** Actually combines utility with lifestyle. Who will own this device? -- Average Joe or Elitist? Points to an exclusive lifestyle. 1983 - $4000 cost of a cell phone. Elitism has gone ** Telus Ad ** Cell phones for all Goes from being a unique, elite aspect of culture to the everyday. Now they’re usually low-cost/free, the intent is for revenue to come from using the phone – apps, surcharges, internet use, texts, etc. Trying to convince buyers of the merits of technology ** CanTel Ad ** But we can’t forget regulation ** YouTube video of a man talking on the phone while driving and then dying. ** We no longer can use phones in cars – it’s illegal and dangerous. Ideals about the cell phone have changed along the way. Epic Technology linked with History ** British Telecom Phone Ad ** Early amazement with technology: sales pitch nothing to do with use of the phone but rather the amazing technology you can be a part of. PCUL1F92 Section 1: Tuesday, November-8-11 Epic Music and Soundtrack – This Must Be the Greatest Invention Ever!!! ** YouTube Ad of The Affordable Portable Cellular Phone by GE ** Extending the
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