SPMA 1P94 Lecture 12: Unit 3, Module 12

• School: Brock University
• Department: Sport Management
• Course: SPMA 1P94
• Professor: Julie Stevens

Document Summary

Looks at situation from the audience"s pov. Emphasizes what the audience wants to know. You-attitude messages focus positively and politely on the audience. To create you-attitude: talk about the reader, not about yourself. Reader is more interested in when the order will arrive than when you shipped it: avoid talking about feelings, except to congratulate or offer sympathy. Focus on the info that the reader needs- not how you might feel about it. All reader cares about is the situation from their pov. Appropriate to talk about own emotions: use you more often than i in positive situations, use we when it includes the reader. Talk about the reader, not you or your company: avoid the blaming you in negative situations. What else can i do to create you-attitude.