SPMA 1P94 Lecture 13: Unit 4, Chapter 13

• School: Brock University
• Department: Sport Management
• Course: SPMA 1P94
• Professor: Julie Stevens

Document Summary

Secondary data: data that someone else has gathered. Primary data: gathers new info through personal observations, experiences, experiments, interviews, focus groups and surveys to research effectively, you need to: How to evaluate and analyze the info u find. How to use info professionally and ethically. How do i begin my research: identify your objective, draft a thesis or working purpose or statement. Use a boolean search to get more specific hits. Random sample: each person in the population has an equal chance of being chosen. Convenience sample: a group of respondents who are easy to reach. Judgment sample: group of people whose views seem useful. Evaluate your sources, understand your sources, look for patterns and emerging stories look for patterns: Do geography, gender, or education account for differences.