WGST 1F90 Lecture Notes - Lecture 2: Tooth Whitening, Wgst, Ageism

• School: Brock University
• Department: Women's and Gender Studies
• Course: WGST 1F90
• Professor: Jenny Janke

Document Summary

Key terms/concepts: monolithic standards of beauty, body projects (rice, 2013), ageism, reproductive work, self-monitoring, politics of the body. Its value measured according to heterosexual standards of desirability (rice, 2009: 236). 1. presented with supposedly endless choices" concerning our body (hair colour, make up, clothing, liposuction). P a g e | 2: choices are tightly linked with consumption: power to buy a new external identity, we rarely notice this lack of legitimate choice. The body and consumerism: marketers see the body as integral to sales, profit and the creation of ideals. 5. language for older women tends to be pejorative: crone, hag, witch, "old" ball and chain, etc. Pressures: external and internal: learn early the standards of beauty and ideal femininity and hegemonic masculinity, family/guardians typically provide the 1st feedback about our bodies, friends/peers also rely important messages. P a g e | 4: schools and the medical system: bodies need to be covered, hidden, monitored, inspected, charted, self-monitoring.