PSYC 1001 Lecture Notes - Lecture 8: Color Vision, David H. Hubel, Retinotopy
Document Summary
The idea that you can make suggestions and in uence people"s behaviours without them knowing. Stems from james vicary, where he said that he sent a subliminal message for people to buy popcorn in a movie theatre, and that after people went to buy popcorn. He said that he made it all up for business purposes, but people still believe it. Social desirability the people give responses that they feel that they should have. Mere exposure showing something is enough to make familiarity. Subliminal visual priming put people in front of a computer and show them something very brie y. There is a mask presented right after (something that covers the screen). When you present a stimulus and when it turns off, you are still processing the images that were on the screen. When you mask information, if you give people 47 seconds to view it, it can still be remembered.
