PSYC 2100 Lecture Notes - Lecture 51: Murder Of Kitty Genovese, Social Proof, French Toast
26 Apr 2016
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Document Summary
Social influence broadly refers to when someone"s emotions, views or behaviours are affected by another: person x influences person y. Levels of social influence: conformity non-effortful way of socially influencing someone, active participation person trying to influence another has to have actively engage, persuasion person has to change their attitudes about something. Come on, conform, you know you want to. Two types of social influence: normative influence: going along with the crowd to be liked or accepted, informational influence: going along with the crowd because you believe they"re more knowledgeable than you. Do we ever go against the crowd: giving the right answer decreased conformity a bit, giving different answer, extreme error decrease conformity dramatically. However, deviance may result in rejection (stay tuned) Sometimes we go along with the crowd because we believe they know better than we do. We will follow others even in instances where we see it isn"t a great idea.
