PSYC 2100 Chapter Notes - Chapter 8: Situation Two, Social Proof, Ebay
9 Apr 2018
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Document Summary
Social influence broadly refers to when someone"s emotions, views or behaviours are affect by. Come on, conform, you know you want to. Normative influence: we have a fundamental need to belong and as such we will behave in ways that will increase acceptance (e. g. , asch"s study of conformity) Do we ever go against the crowd: giving right answer decreased conformity a bit, giving different answer, extreme error decrease conformity dramatically, however deviance may result in rejection. Active participation: whiles some social influence requires minimal effort, there some techniques that require action, techniques can be organized into four basic principles, commitment and consistency, reciprocation, scarcity, capturing and disrupting attention. Persuasion: persuasion involves an attempt to change someone"s attitude, 3 components of persuasion process, speaker (or the source, message, audience. The message: the message the source is conveying can vary on multiple dimensions.
