MARK 201 Lecture Notes - Lecture 16: Frosted Flakes, Pension, Snow Blower

• School: Concordia University
• Department: Marketing
• Course: MARK 201
• Professor: m. errunzia

Document Summary

Choose the one alternative that best completes the statement or answers the question: which of the following elements of the promotion mix involves making personal connections with. 1) customers for the purpose of making sales: e- commerce, publicity, advertising, personal selling, public relations, a ________ is an individual acting on behalf of a company who performs one or more of the. 2) following activities: prospecting, communicating, servicing, and information gathering: press agent, marketing director, sales assistant, publicist, salesperson, ________ involves two- way, personal communication between salespeople and individual. 1: when a company sets out to analyze, plan, implement, and control sales force activities, the. 6) company is undertaking ________: sales design, promotional objectives, sales force management, group sales efforts, co- op selling and advertising, of the three typical types of sales force structures, which one is often supported by many levels of.