MARK 201 Lecture Notes - Lecture 1: Leading, Moodle, John Molson
Document Summary
Professor r. saks mrkt 201/1 sec ca rm # mb-2. 270 tues &thurs @ 18:30 21:00. In the event of extraordinary circumstances beyond the university"s control, the content and/or evaluation scheme in this course is subject to change. You must have a form 4b" (medical certificate for a deferred notation) signed by your medical clinic and / or doctor. This will then be verified by your prof. or the university staff. This course is an introduction to the managerial concepts and practices of marketing from the perspective of an organization and its products / services. The course takes a global perspective and provides a decision-oriented overview of marketing management in modern organizations. The process of developing a marketing strategy and all its components are examined along with their interrelationships. Projects are used to help students apply these concepts to realistic marketing problems in a host of business settings, including the small business and the international environments.
