MARK 201 Lecture Notes - Lecture 3: Macbook Pro, Iphone Se, Steve Jobs
30 Aug 2016
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Document Summary
The distribution activity should not be a concern of the marketing department. The function of the marketing dept. is to sell the product let the rest of the company handle production and distribution. The principle of societal marketing" and the company"s goal of profit maximization" are contradictory to one another. The production & societal approaches to marketing are similar in terms of the role of profit, the role of marketing research and advertising. Interestingly, steven jobs from apple made products beyond our consciousness (ie ipads, nanos, smart phones and itune pay for songs (production approach) while. Samsung makes galaxy s5"s based upon consumer"s input (societal approach) Does apple iphone se cannabalize sales for the iphone 6? (see article) Starbucks will open a new non bean" juice store. Starbucks will also open a line of danone yogurt products in it"s store. Mid-term question: arahova souvlaki will sell it"s products in loblaws.
