MARK 305 Lecture Notes - Lecture 1: Sensory Memory, Subliminal Stimuli, Baby Food
Document Summary
Interpret stimuli only the one we pay attention to. Perception is a three step process: exposure, attention. Spence (british researcher) says that flavor is made up of not only taste but that all of our senses (see, hear, touch, smell) all services input to determine what we deem as flavor. Our flavor sensation is influence by our environment. Perception is influenced by stimulus characteristics, context characteristics and consumer characteristics. (cid:1006)(cid:1004)(cid:1005)(cid:1006) studies sho(cid:449)s that it does(cid:374)"t (cid:373)atte(cid:396) if it"s a ho(cid:396)izo(cid:374)tal displa(cid:455). What they found is that we tend to give more attention to product in the center of the red. We made look elsewhere but look more at the centralized option before making a choice and tend to have a preferences - called the central gazed cascade. Lots of marketers wants to have the eye level stuff placed on shelves in store. Schemas one of the eyes to have something go viral.