MARK 492 Lecture Notes - Lecture 7: Decision-Making, Equal Exchange, Rationality
27 Jan 2017
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Document Summary
Decision making across cultures: rational decision making. It is based on a set of assumptions that indicates how a decision should be made. The goal of a rational decision maker is to make an optimal choice between specific and clearly defined alternatives. 6 steps are included in this model of decision making: the 6 steps, problem definition, decision criteria identification, decision criteria weighting, alternatives generation, alternatives evaluation, optimal solution selection. We should keep in mind that: cultural differences & variations in the rational (optimization) model. Limited time or resources put boundaries on the manager"s rational decision making. Culture might influence all steps included in the model but not with the same intensity or level: decision criteria identification, decision criteria weighting, problem definition - when a situation is defined as a problem. Indeed culture might influence all steps of the model. Problems solving (doing) orientation cultures are more prone to identify a situation as a problem.
