COMS 240 Lecture Notes - Lecture 8: Rhetorical Situation, Kenneth Burke, Feminine Hygiene

• School: Concordia University
• Department: Comm. Studies
• Course: COMS 240
• Professor: Peter Van Wyck

Document Summary

Denotation: a definition of a word in the dictionary. Connotation: everything that happens above and beyond denotation. Helps expose underlying thematic of how/why things work. Essence of understanding a metaphor is expressing it in other things. Based on unrelatedness: orientation metaphors, ontological metaphors. T(cid:396)u(cid:272)tu(cid:396)e o(cid:374)e (cid:272)o(cid:374)(cid:272)ept i(cid:374) te(cid:396)(cid:373)s of a(cid:374)othe(cid:396) (cid:894)e(cid:454). (cid:858)ti(cid:373)e is (cid:373)o(cid:374)e(cid:455)(cid:859)(cid:895) Includes substitutions of; cause + effect, object for user, substance for form, place for a(cid:374) i(cid:374)stitutio(cid:374), i(cid:374)stitutio(cid:374) fo(cid:396) people, (cid:272)o(cid:374)t(cid:396)olle(cid:396) fo(cid:396) (cid:272)o(cid:374)t(cid:396)ol . Because working with parts trying to create wholes. More examples: alcohol, viagra, feminine hygiene products. Evoke them in their absence by connecting it to something like it. It does(cid:374)(cid:859)t (cid:396)e(cid:395)ui(cid:396)e i(cid:373)agi(cid:374)a(cid:396)(cid:455) leap like (cid:373)etapho(cid:396)s does. Metonymy that have a part-whole relationship are synecdoche. Relationship between a part and a whole or the whole and a part: irony: the intended meaning is the opposite of the stated meaning. The intended meaning is opposite of what is said.