COMM 205 Lecture Notes - Lecture 5: Sales Promotion

• School: Concordia University
• Department: Commerce
• Course: COMM 205
• Professor: Mark Medicoff

Document Summary

Direct strategy: put your main point forward then offer the evidence (best for mild, neutral, happy audience) Indirect strategy: (build your idea by giving evidence first then presenting the idea at the end (best for uninterested, unwilling or even angry audience) Formal research methods: electronic sources, books, magazines, primary sources. Informal research methods: company files, talks with boss and colleagues, interview target audience. Email and memo format (memo is physical and formal, letter = external, memo + email = internal) Subject line (summarize the central idea in one short sentence, use labels like fyi, req) Opening (state the purpose for writing (expand on the subject line, if responding to a request, give the answers/information right away and explain later) Body (arrange the information in developed paragraphs, make it readable ie no long sentences) Open by stating main claim (to elicit information ask a question or issue a polite request)