COMM 212 Lecture 4: Condensed lecture and book notes - CHAPTER 4

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Vary the rhythm by alternating short and long sentences. Turn a clause into a prepositional phrase. Convert a sentence defining or describing something into a clause or a phrase. Avoid broad references using this, that & it. Put important facts 1st or last (emphatic) Use short simple sentences to spotlight key ideas. Use tags and labels to flag important ideas. Present important idea in a list form. Use a precise and specific words to identify the main point. Repeat key words in a series of rhetorical effect. State good and neutral news clearly and directly. To conceal the doer of an action when the information is unimportant, unknown, harmful. To maintain consistency or avoid awkward shifts in focus. Sentence fragment (phrases or clauses punctuated like complete sentences) Comm 212 - review final - chap 4. Run-on / fused sentences (no adequate stop) Comma splice (independent clauses are strung together with a , , instead add a conjunction or ; )

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