COMM 212 Lecture Notes - Lecture 11: Project A

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Proposals: a business document that suggests a method for solving a problem or seeks approval for a plan. Done in order to implement a plan. Its ultimate goal is to persuade readers to follow or approve those plans or agree to their development. Proposals are sent to potential clients or sudtomers outside the organization (external proposal) Most proposals are written in response to a request for proposals (rfp) Should offer an overview of the proposal and its scope and highlight your qualifications to do the job. Start-up and completion dates, cost of the project. For external sales-driven proposals, mention previous positive associations your company has had with the client. Defines in some detail the problem you aim to solve or the opportunity you wish to address. Identify the purpose and goals of the project. Conveys your understanding of the clients needs and how the client stands to benefit from the implementation of the plan you propose.

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